2025 State of the Industry: Commercial Prepaid Cards

The commercial prepaid market should see moderate growth in coming years, with an increased opportunity for non-governmental products such as healthcare benefits, incentives, and disbursement products. 

With this report, Javelin Strategy & Research continues its annual series on prepaid market trends. Overall, prepaid continues to represent a small but significant share of the commercial payments market, with distinctive segments that cannot be replicated in a postpaid environment. The consistency of that share provides stability for vendors offering commercial prepaid programs in the private sector. Those offering public sector programs will likely see stagnation but could also be in for market turbulence as priorities from the new executive branch remain unclear.

Key questions discussed in this report: 

• How will the commercial and government prepaid sectors grow in 2025 and beyond?
• What will happen with government prepaid programs amid the uncertainty about the long-term continuation of many government programs?
• How can the commercial market capitalize on the incentive and scrip market?