Javelin Prepaid Consumer Sentiment: 3-Year Trend Highlights

When Javelin Strategy & Research redesigned its prepaid consumer sentiment survey in 2023, it allowed for the tracking of key metrics over time. As the research completes its third year, this report gives an initial check on 10 trends developing within consumer preferences across all types of prepaid payments. 

The findings highlight relative stability in most products, and that’s significant in today’s wildly fluctuating economic market. However, further digging into the data indicates growth opportunities as well as areas of concern that can be addressed through additional insights, development, and/or investment.

Key questions discussed in this report: 

• In what ways are the conversion to digital gift cards accelerating and in what ways are they stalling?
• Which retail industries are benefiting from prepaid card sales?
• How are consumers who use reloadable cards changing their purchase rationale? 

Companies Mentioned: 

American Express, Blackhawk Network, Discover, DraftKings, FanDuel, Fiserv, InComm, Mastercard, Microsoft, PrizePicks, Sony, SVS, Visa