Overview
Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants’ success in sustaining relationships with their customers. A new research report from Mercator Advisory Group, Merchant Mobile Apps: Much More Than Payments, provides insight on the current state of merchant mobile apps in the United States, with support from Mercator’s survey data on consumer behavior in the U.S.
“Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity,” commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.
This report is 19 pages long and has 10 exhibits.
Companies and other organizations mentioned in this report: Amazon, Apple, Burger King, CardFree, Cheesecake Factory, Chipotle, Cumberland Farms, CVS Health, Domino’s, Dunkin’, ExxonMobil, Federal Reserve Bank, Google, Gulf Oil, Kohl’s, McDonald’s, PayPal, Pizza Hut, Panera Bread, Samsung, Shell, Starbucks, Subway, Target, Walmart.
One of the exhibits included in this report:
Highlights of this research report include:
- Merchant mobile app market landscape
- Differentiating mobile app features and functions
- Primary data showing consumer preferences in mobile app use
- Direction of mobile app-based payments
- Future opportunities for merchant mobile apps
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