
Ian Benton
Senior Analyst, Digital Banking
Ian Benton focuses on how financial institutions can build digital experiences that are integral to the success of their small business clients. Ian takes a data-driven approach to addressing key challenges facing the industry, including the threat and opportunity from fintechs, embedded finance, the development of faster payments, building services for freelancers and entrepreneurs, and the role of digital tools such as invoicing, cash-flow analysis, and bill pay in building daily engagement among business owners. Leading banks, credit unions, and financial technology providers have tapped Ian’s strategic insights through advisory services, custom reports, and webinar presentations.
Ian holds a Bachelor of Arts degree in History and English from the University of California, Davis, and a Master of Arts degree in International Policy from Middlebury Institute of International Studies at Monterey, California.
Latest Insights
How Accountants Shape Business Finances, And What Banks Can Do to Help
Running a small business starts out as a personal endeavor, but sooner or later complexity creeps in and an accountant is brought on board. Yet there’s no playbook for how to manag...
How to Turn Push Notifications into a Powerful Engagement Tool in Business Banking
Push notifications represent a missed opportunity in business banking. They have the potential to be one of the most direct and immediate ways for banks to engage with their custom...
Data Snapshot: Satisfaction with Primary FIs Is Plunging
Overall banking satisfaction among young adults has plummeted to 52%, falling from 64% since 2019. This trend—part of the Digital Banking Data Snapshot series—exposes shortcomings ...
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